Seattle Sounders FC!
Following the demise of the Seattle Sonics, a poor year for the Mariners and an average year for the Seahawks, Seattle was attempting to introduce a new professional sport and sports team all together. Our job was to spread the word, create an energizing look, establish a fan base and get that fan base excited about the upcoming MLS season.

We started by creating a fan-focused campaign that educated fans about soccer and asked them to give as much energy as the players. Our slogan became “Give Us Your Full 90” and fell under the fan anthem of “Scarves Up!” We created billboards, transit, giant scarves, websites to educate fans and even scarfed Seattle with over 1000 scarves. The campaign was wildly successful, and season tickets for the Sounders outsold every other MLS team.
We were even asked to present our marketing to the heads of the MLS! And in late 2009 we won a Sammy for all of our brilliant marketing.

Awards: Sammy 2009 for Marketing